Cmokate on TV

On the second of June, a television campaign for a new ground and whole bean coffee, Mokate tostato all'Italiana started. A dynamic TV ad has an Italian style and temperament – adequate to the new brand’s motto: “Cmokate! It awakens the senses” (cmok - Polish word for kiss). New Mokate tostato all’Italiana coffees were created according to the secrets of Italian coffee roasting specialists. Specially selected beans are roasted the Italian way, in order to bring out the best of them – pure energy and deep taste. Unique packaging making use of advanced technology makes Mokate tostato all'Italiana stand out amongst the competition on the shelves.

It’s worth mentioning that the price of the new product is very attractive – the suggested retail price of ground coffee Classic 250g is only 5,99 PLN.
TV ads are to be broadcasted on all major networks (TVP, TVN, Polsat) until 22nd of June. The adverts will be shown over 1000 times during this time. Andrzej Sawczuk is the director of the promotional film.
The campaign will be strongly supported with POS materials and promotional actions.

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Teresa Mokrysz

She heads the MOKATE Group that encompasses a number of business units in Poland and abroad. She was the creator of the MOKATE brand, and now keeps up the business traditions of three generations of the Mokrysz family. The high regard in which she is held is evidenced by the many awards she has received, from both business and government. In 2000 she was awarded the title of "The Most Enterpreneurial Woman in the World" by the International Association of Women Entrepreneurs, and in 2005 she was decorated with the Commander’s Cross of the Order of the Resurrection of Poland.