The rapid development of MOKATE's export business dates back to 1995, when the company's new plant in Ustroń provided increased production capacity. Further investments enabled us to expand the range of exported products. Since 2000 we have enjoyed double-figure growth in exports, and they currently account for almost one-third of the company’s total sales (in the first quarter of 2006).
There are several particular features of MOKATE’s export activity which are worth looking at:
- Focus on Central and Eastern European markets, where it is strongly supported by local affiliates: MOKATE Internationale in the Czech Republic, DUKAT and TIMEX also in the Czech Republic, MOKATE Internationale in Slovakia and Hungary, MOKATE UKRAINA in Kiev, and the MOKATE Branch in Moscow.
- Ongoing geographical expansion through close cooperation with wholesalers and commercial agencies throughout the world. The result of this cooperation is that MOKATE products are now sold on every continent, in a total of 55 countries .
- Cooperation with international retail chains, enabling the company to enter foreign markets, largely in the own brands category.
- Development of sales of ingredients for the food industry, mainly for instant products. These ingredients are whiteners and frothers produced in two modern plants in Ustroń and Żory, among the largest in Europe. These products are dealt with by a separate organizational structure within MOKATE, called the Food Ingredients Business Unit. Over the past two years this category of MOKATE products has achieved the highest rates of growth in export sales.
The export business is overseen by the MOKATE Export Department, and in the case of food ingredients by the Food Ingredients Business Unit.
Mokate SA Exports Office:
Export Director Ewa Wójciga
ul. Katowicka 265
43-450 Ustroń
Poland
tel./fax: +48 33 854 9176
+48 33 854 9140
e-mail: export@mokate.com.pl
Food Ingredients Business Unit
Adam Mokrysz
Managing Director
Mokate Sp. z o.o.
ul. Strazacka 48
44-240 Zory, Poland
tel. +48 32 434 97 51
e-mail: amokrysz@mokate.com.pl
Food Ingredients Business Unit
Krzysztof Dec
Export Sales Manager
MOKATE Sp. z o.o.
ul. Strazacka 48
44-240 Zory Poland
tel/fax: +48 32 4349756
fax: +48 32 4349734
mobile: +48 605889229
e-mail: kdec@mokate.com.pl
News
Mokate with awards
Between 27 May and 17 June, a promotion of selected Mokate products will take place – prizes include 3 Piaggio FLY scooters, 100 one hundred zloty gift certificates at Real stores and 3300 NYCoffee mugs. Selected Mokate products will participate, including Latte Cha, NYCoffee, 2in1 and 3in1 coffee mixes, Mokate Cappucino and the new whole bean and ground coffee Mokate tostato all'Italiana. Promotional goods may be purchased in Real stores.
Cmokate on TV
On the second of June, a television campaign for a new ground and whole bean coffee, Mokate tostato all'Italiana started. A dynamic TV ad has an Italian style and temperament – adequate to the new brand’s motto: “Cmokate! It awakens the senses” (cmok - Polish word for kiss). New Mokate tostato all’Italiana coffees were created according to the secrets of Italian coffee roasting specialists. Specially selected beans are roasted the Italian way, in order to bring out the best of them – pure energy and deep taste. Unique packaging making use of advanced technology makes Mokate tostato all'Italiana stand out amongst the competition on the shelves.
