Between 27 May and 17 June, a promotion of selected Mokate products will take place – prizes include 3 Piaggio FLY scooters, 100 one hundred zloty gift certificates at Real stores and 3300 NYCoffee mugs. Selected Mokate products will participate, including Latte Cha, NYCoffee, 2in1 and 3in1 coffee mixes, Mokate Cappucino and the new whole bean and ground coffee Mokate tostato all'Italiana. Promotional goods may be purchased in Real stores.
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On the second of June, a television campaign for a new ground and whole bean coffee, Mokate tostato all'Italiana started. A dynamic TV ad has an Italian style and temperament – adequate to the new brand’s motto: “Cmokate! It awakens the senses” (cmok - Polish word for kiss). New Mokate tostato all’Italiana coffees were created according to the secrets of Italian coffee roasting specialists. Specially selected beans are roasted the Italian way, in order to bring out the best of them – pure energy and deep taste. Unique packaging making use of advanced technology makes Mokate tostato all'Italiana stand out amongst the competition on the shelves.
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The „Super Mom” contest has come to an end. Under the aegis of “Minutka”, the favourite tea of Polish families – the contest was extremely successful. As many as 3 000 candidates from all parts of Poland were selected by their children, who provided arguments why they love them so and why they think their moms are unique. “Minutka’s” jury had a hard task; all the letters, regardless of the author's age, were filled with emotion for this closest of all persons. Many of them were very original in their form, some revealed the author's literary ability – for prose or for poetry. Simple, sometimes awkward sentences written by children just starting to learn the art of writing were often very moving, for whether or not stylistically correct, their words exposed great feelings. Some letters included photos and interesting handmade cards.
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On 20 – 23 April, Mokate participated in the “Food&Hotel Asia 2010” fair in Singapore. This year's edition of the Fair has attracted the largest number of participants in its 32-year tradition. Over 50 000 exhibitors and visitors from 99 countries made Singapore the centre of the world's trade for a few days. The “Mokate Ingredients” Business Unit, with the help of a local business partner, presented its offer of intermediate and retail products (coffees, teas) at the Fair – as part of our strategy of expanding into the markets of the south and east Asia.
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The TV viewers have seen with their own eyes that ”Minutka” is very popular in Majaki. Last night's episode of “The Blond” (9 May 2010) featured a package of our popular tea, located in a kitchen cupboard, and two tea mugs with the “Minutka” logo - on the table, inside the TV series’ main character’s house. This is one of many product placement opportunities, which Mokate takes advantage of. The multi-million audience of the TV's channel one also found out about the cooperation of Mokate with the series' producers – from the preview aired before and after the episode.
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The Mokate plant in Ustron is growing. The 2200 square metre storage building is being raised at lightening speed. Several days ago, foundation works were taking place; today, the shape of the entire object is already visible – along with roof beams. It can be seen on the current aerial photo taken on the 21st of April. From the architectural point of view, the building blends in with the complex of Mokate buildings, which form the letter “L”.
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“Mokate tostato all’Italiana”, a new coffee product, is successfully making its place in the market. “The first feedback from our trade partners confirms our expectations” – says Katarzyna Mokrysz, the Marketing Director for Mokate Sp. z o.o. in Zory. “Our customers mention the product’s excellent taste and its attractive packaging design. Our coffee is exceptional most of all thanks to the Italian method of roasting the beans. This way, coffee beans are dark brown, almost black, and covered with delicate coffee oil. Coffee roasted this way has a unique aroma and a bold powerful flavour. In order to emphasize the dynamic character of our new coffees – the brand's motto is: Cmokate! It awakens the senses” (cmok - Polish word for kiss).
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Mokate and the popular Minutka have made an appearance in „Name that tune”, shown on TVP I. „We are very happy with the effects of our cooperation” – said Sylvia Mokrysz, member of the Mokate S.A. management. „This show in a phenomenon - it’s been on television in the same format for years, and it's still very popular.”
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TO ALL EMPLOYEES, CUSTOMERS, TRADE PARTNERS AND MOKATE ENTHUSIASTS, WISHES OF HEALTHY, WARM AND SUNNY EASTER FROM THE OWNERS AND MANAGEMENT OF MOKATE GROUP.
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Polish television series „Blondynka” („The Blonde”) is breaking all the viewing records, and along with it, our Minutka tea. A sponsorship billboard for the Fruity Minutka accompanies all the episodes of the series, and the tea itself makes an appearance in the hit TV show as a product placement. Feedback from the market confirms the great reception for our Fruity Minutka by the customers; all three flavours are disappearing quickly from the shelves.
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Teresa Mokrysz
She heads the MOKATE Group that encompasses a number of business units in Poland and abroad. She was the creator of the MOKATE brand, and now keeps up the business traditions of three generations of the Mokrysz family. The high regard in which she is held is evidenced by the many awards she has received, from both business and government. In 2000 she was awarded the title of "The Most Enterpreneurial Woman in the World" by the International Association of Women Entrepreneurs, and in 2005 she was decorated with the Commander’s Cross of the Order of the Resurrection of Poland.
