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A totally new product appeared in the stores at the end of March - Mokate tostato all’Italiana coffees. It is a line of ground and whole bean coffees which are based on an excellent mix of Arabica and Robust beans, as well as the characteristic Italian method of roasting coffee. This bold debut in this tough market brought very good results. You can find more details about the new Mokate tostato all'Italiana in the further part of the Mokate Bulletin. »
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Cmokate on TV

On the second of June, a television campaign for a new ground and whole bean coffee, Mokate tostato all'Italiana started. A dynamic TV ad has an Italian style and temperament – adequate to the new brand’s motto: “Cmokate! It awakens the senses” (cmok - Polish word for kiss). New Mokate tostato all’Italiana coffees were created according to the secrets of Italian coffee roasting specialists. Specially selected beans are roasted the Italian way, in order to bring out the best of them – pure energy and deep taste. Unique packaging making use of advanced technology makes Mokate tostato all'Italiana stand out amongst the competition on the shelves.

It’s worth mentioning that the price of the new product is very attractive – the suggested retail price of ground coffee Classic 250g is only 5,99 PLN.
TV ads are to be broadcasted on all major networks (TVP, TVN, Polsat) until 22nd of June. The adverts will be shown over 1000 times during this time. Andrzej Sawczuk is the director of the promotional film.
The campaign will be strongly supported with POS materials and promotional actions.
 

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